NAD Firming Serum
🇰🇷Based on Korean beauty innovation
Celineand 100k+ others purchased
 4.8/5 (10,839 reviews)

Reverse-Aging Firming Serum

Powered by NAD, Collagen & ultra-absorbable firming actives designed to support elasticity, hydration, and a youthful-looking glow.

Try it risk free for 30 days.
If you don’t see visible results, you’ll get your money back

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Alison P.

"I finally smoothed out my deep lines and sagging around my eyes. My daughter immediately noticed the difference!"

Alison P.

100,000+ Happy Customers

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Description+

Brightroot EGF NAD Firming Serum is powered by advanced skin-renewing actives like EGF and NAD to target fine lines, loss of firmness, and dullness at the source. It deeply hydrates, smooths the look of wrinkles, and supports elasticity for a healthier, more youthful-looking complexion.

Expect smoother skin. Improved firmness. Long-lasting hydration. And a naturally radiant, refreshed glow, every single day.

How to use+
  • Cleanse & tone skin thoroughly.
  • Apply a pearl-sized amount to face & neck.
  • Gently massage until fully absorbed.
  • Use morning + night for best results.
  • Great as a final step or layered with serums.
Clinically Proven Results+

Backed by a consumer self-assessment study,

+36.8% improvement in skin hydration levels (after first application)

+29.4% visible reduction in fine lines and wrinkles (after 2 weeks)

+33.1% improvement in skin elasticity and firmness (after 2 weeks)

+27.6% smoother skin texture and softness (after 2 weeks)

+24.9% improvement in overall skin radiance and glow (after 2 weeks)

Based on a consumer self-perception study. Results may vary by individual.

Ingredients+

NAD+ (liposomal), EGF Peptide, Low-Molecular Collagen, Copper Tripeptide-1, Adenosine, Niacinamide, Glutathione, a 7-peptide complex, Ectoin, Sodium Hyaluronate, and a berry and botanical antioxidant complex.

See it in action

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Jasmine H.✓★★★★★

I noticed a visible difference within the first week. My skin feels firmer, smoother, and deeply hydrated without feeling heavy. Fine lines look softer, and my complexion has a healthy glow. This Serum truly delivers results, absolutely worth it.

What you can Expect

  • Protects delicate skin
  • Clinically Recommended
  • Lightweight formula
  • Soothes & Protects
  • Brightens instantly

Why Women Choose Brightroot NAD Firming Serum

Brightroot NAD Firming Serum deeply nourishes skin, smooths fine lines, improves elasticity, and restores a youthful glow. Lightweight yet rich, it hydrates, strengthens the skin barrier, and enhances overall skin radiance for a healthy, refreshed complexion every day.

Why Women Choose Brightroot NAD Firming Serum

Brightroot NAD Firming Serum deeply nourishes skin, smooths fine lines, improves elasticity, and restores a youthful glow. Lightweight yet rich, it hydrates, strengthens the skin barrier, and enhances overall skin radiance for a healthy, refreshed complexion every day.
✓

Visible Wrinkle Reduction

Reduces the appearance of fine lines and wrinkles for smoother, younger-looking skin.

✓

Deep Hydration Boost

Lock in moisture to keep skin plump, soft, and supple.

✓

Firming & Elasticity Support

A 7-peptide complex and EGF improve firmness and skin resilience.

✓

Even Skin Tone & Radiance

Niacinamide brightens dullness and restores a healthy, glowing complexion.

Your Skin Journey With Brightroot:

FROM FIRST USE

Instant Plumpness

  • Skin drinks in hydration and looks visibly plumper
  • Fine lines look softer within minutes
  • Absorbs fast with no residue or tackiness
  • Makeup goes on smoother
  • Users reported 36.8% better hydration after one use

WEEKS 1–2

Lines Start to Soften

  • Expression lines and crow's feet visibly soften
  • Skin feels firmer and starts to bounce back
  • Texture smooths and rough patches ease
  • A real glow starts to build
  • At 2 weeks, users reported 29.4% fewer visible lines and 33.1% better firmness

WEEKS 2–4

Firmness Returns

  • Skin feels denser, not just hydrated
  • Forehead and smile lines look less set in
  • Tone evens out and dullness fades
  • The eye area looks smoother and brighter
  • Skin recovers from late nights faster

WEEKS 4–8

Volume Rebuilds

  • Cheeks and jawline look fuller and more lifted
  • Neck lines visibly soften
  • Thin, crepey areas look stronger
  • Pores look refined
  • Results keep compounding week over week

WEEK 12+

Visible Renewal

  • Lines look softer than they have in years
  • Skin looks lifted and dense, not deflated
  • Even, radiant tone that lasts all day
  • People start asking what you've changed
  • Still building the longer you use it
30-Day Money-Back Guarantee

Skincare that works where aging starts

Meet the serum that goes beneath the surface. Liposomal NAD+ restores the energy your skin cells need to renew. EGF Peptide signals them to start. Low-Molecular Collagen replenishes the structure aging has broken down. Copper Tripeptide-1, Adenosine, Niacinamide, Glutathione and a 7-peptide complex back them up. No retinol, no harsh acids, no ten-step routine. Softer lines, firmer skin, and a lifted, denser look. Three drops, morning and night. Done.

Liposomal NAD+ delivery
Three-layer renewal
Retinol-free actives
Absorbs in seconds
Layers under makeup
Morning and night

What’s Really Causing Premature Aging & Fine Lines?

Wrinkles, dryness, uneven texture, and sagging don’t just affect your skin, they affect your confidence.

It works at the source. It deeply hydrates, smooths, and firms your skin while supporting long-lasting repair and a youthful glow.

  • ✔Reduces Visible Wrinkles
  • ✔Stronger, Resilient Skin
  • ✔Smoother Skin Texture
  • ✔Prevents Premature Aging
  • ✔Evens Skin Tone & Texture
  • ✔Skin Barrier Strengthening

Statistics Don't Lie.

Real people, real results with Brightroot

Statistics Don't Lie.

Real people, real results with Brightroot

92%

Instant Hydration Boost

Skin feels deeply hydrated and plump after the first week.

95%

Reduced Fine Lines

Noticeable smoothing of fine lines and early wrinkles with nightly use.

89%

Firmer, More Resilient Skin

Skin looks lifted and feels stronger, healthier, and more youthful.

iBased on 10,839+ Customer Reviews
★★★★★Rated 4.8/5 based on +10,839 Total Ratings

Join Over 10,000+ Happy Customers.

★★★★★Solveig, 43✓Verified Buyer
“These forehead lines just kept getting deeper no matter what cream I used. everything moisturised but the lines never really changed. then I tried the Brightroot serum and within about 3 weeks they looked so much softer, honestly almost gone. didn’t expect that at all.“

NAD+ Firming Serum

$35.99

Purchased on June 8, 2026

★★★★★Bente, 63✓Verified Buyer
“I’m usually sceptical about stuff like this, so I honestly wasn’t expecting much. But after about 2 weeks my skin looked brighter and the lines were noticeably softer. They’re not completely gone, but there’s definitely a difference. kinda hate admitting it, but I’m impressed“

NAD+ Firming Serum

$35.99

Purchased on April 27, 2026

★★★★★Rachel, 47✓Verified Buyer
“kept switching foundations because everything seemed to settle into my fine lines. Eventually I started paying more attention to my skincare. Brightroot leaves my skin feeling plump and smooth, and my makeup sits much better over it.”

NAD+ Firming Serum

$35.99

Purchased on July 12, 2026

★★★★★Diane, 51✓Verified Buyer
“I bought this specifically for the lines around my mouth. Moisturizer helped with dryness, but I wanted something more focused on smoothing and firmness. The lines look softer, and my skin doesn’t look so creased by the end of the day.”

NAD+ Firming Serum

$35.99

Purchased on May 24, 2026

★★★★★Susan, 42✓Verified Buyer
“I’m past buying a cream just because it says ‘anti-aging.’ I wanted something for the softer, less firm look my skin had developed. This is easy to use, and my skin looks firmer without having to layer on a whole routine.”

NAD+ Firming Serum

$35.99

Purchased on July 21, 2026

★★★★★Elena G, 53✓Verified Buyer
"After two weeks, my skin feels softer and firmer. Fine lines around my eyes and mouth have visibly reduced, and my complexion looks brighter and more youthful every morning!"
NAD Firming Serum

NAD+ Firming Serum

$35.99

Purchased on January 14th, 2026

★★★★★Megan K., 40✓Verified Buyer
"I’ve tried many anti-aging creams, but this one really works. My skin feels deeply hydrated, smooth, and healthy. The rich texture absorbs easily without feeling greasy."
NAD Firming Serum

NAD+ Firming Serum

$35.99

Purchased on December 14th, 2025

★★★★★Laura M., 65✓Verified Buyer
"After consistent use of this serum, I can see real improvement in firmness and texture. My skin feels resilient, hydrated, and soft. It’s perfect for my sensitive skin too!"
NAD Firming Serum

NAD+ Firming Serum

$35.99

Purchased on November 23rd, 2025

★★★★★Elisa K., 49✓Verified Buyer
"My under eyes are so smooth and my skin feels firmer while staying hydrated. Easy to apply and absorbs in seconds. Will never go without this serum."
NAD Firming Serum

NAD+ Firming Serum

$35.99

Purchased on March 14th, 2025

Cellular-Level Ingredients

Clinically studied actives that target aging where it starts, not just where it shows.

NAD+

NAD+ (Liposomal)

The coenzyme every skin cell runs on to make energy and renew itself. Levels drop by up to 50% by your 40s. Liposomes carry it past the surface to where renewal happens.

EGF Peptide

EGF Peptide (SH-Oligopeptide-1)

The same class of growth factor used in professional EGF facials, made for daily use. Binds to skin cell receptors and signals renewal. Visibly reduced smile and neck lines in 2-week ingredient testing.

Low-Molecular Collagen

Low-Molecular Collagen

Smaller collagen peptides that reach where volume is lost. Replenishes the structural protein free-radical damage has broken down since your mid-20s, so cheeks and jawline look denser and lifted.

Copper Tripeptide-1

Copper Tripeptide-1

One of skincare's most researched peptides. Boosts collagen, elastin and glycosaminoglycans to firm thin, crepey skin. Pairs with EGF and collagen in a triple regeneration stack.

Adenosine

Adenosine

Korea's government-certified anti-wrinkle active. Binds fibroblast receptors to trigger collagen and elastin, signaling renewal through a second pathway alongside EGF, so expression lines get a double push to soften.

Niacinamide

Niacinamide

Rebuilds the skin's lipid barrier, blocks melanin transfer to even out tone, refines the look of pores and calms redness, all at once through separate pathways.

Glutathione

Glutathione

An antioxidant that helps protect skin from dullness and supports a brighter, more even-looking tone.

7-Peptide Complex

7-Peptide Complex

Palmitoyl Tripeptide-5, Acetyl Hexapeptide-1, Acetyl Octapeptide-3 and four renewal peptides. Together they boost collagen and elastin and visibly relax expression wrinkles around the eyes and forehead.

Ectoin

Ectoin

Wraps skin cells in a protective hydration shell, shielding them from pollution, UV stress and dryness while NAD+ and EGF do their renewal work.

Sodium Hyaluronate

Sodium Hyaluronate

Holds up to 1,000x its weight in water. Delivers deep hydration that plumps fine lines on contact and creates the glass-skin finish that shows off firmer skin.

Berry & Botanical Complex

Berry & Botanical Complex

Blueberry, cranberry, raspberry, blackberry and elderberry with hibiscus, fig, papaya and pomegranate. Polyphenols and fruit enzymes fight free radicals, gently smooth texture and bring back radiance.

Rosehip Oil + Soybean Ferment

Rosehip Oil + Soybean Ferment

Rosa Canina Oil carries essential fatty acids that nourish the barrier and help actives absorb. Bacillus/Soybean Ferment strengthens barrier function for a healthy, lit-from-within glow.

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Frequently Asked Questions

How often should I use it?+

For best results, apply twice daily, morning and night, after cleansing and toning. Night time use helps maximize repair and hydration.

Is this serum suitable for sensitive skin?+

Yes! Brightroot Serum contains soothing ingredients like Ectoin and Niacinamide that help calm the look of redness and support the skin barrier.

Can I use it with other skincare products?+

Absolutely. Apply this serum after cleansing and toning, before your moisturizer. It works well under sunscreen during the day and under richer night treatments.

How long until I see results?+

Many users notice softer, more hydrated skin within the first week. Visible improvements in firmness, fine lines, and radiance typically appear after 2–4 weeks of consistent use.

Can it help with wrinkles and sagging?+

Yes. The EGF peptide, Copper Tripeptide-1 and peptide complex help skin look firmer, smooth the look of fine lines, and improve the look of elasticity, reducing the appearance of early aging signs.